Participating in California's District of Choice Program allows school districts to enroll students from outside their boundaries without the traditional transfer process. To maximize enrollment, districts should personalize their campaigns by branding materials and showcasing unique programs. Promoting participation across various platforms, including digital marketing and local media, enhances visibility. Engaging with media contacts through press releases and events can further highlight the district's offerings. Emphasizing a positive and supportive learning environment attracts families seeking quality education for their children.