News & Insights
Categories: Public Affairs

District of Choice Campaigns: Help Your District Stand Out
Participating in California's District of Choice Program allows school districts to enroll students from outside their boundaries without the traditional transfer process. To maximize enrollment, districts should personalize their campaigns by branding materials and showcasing unique programs. Promoting participation across various platforms, including digital marketing and local media, enhances visibility. Engaging with media contacts through press releases and events can further highlight the district's offerings. Emphasizing a positive and supportive learning environment attracts families seeking quality education for their children.

Presidio Welcomes Paramount Unified School District as a New Client
Presidio Public Affairs is proud to partner with Paramount Unified School District (PUSD) to enhance its communications and community engagement efforts. Presidio will support PUSD by developing strategic messaging, digital marketing, and public relations campaigns to highlight the district’s unique programs and student success stories. Our team will assist in crafting engaging content, media outreach, and branding initiatives to strengthen PUSD’s visibility and connection with families. By leveraging our expertise in school district communications, we aim to help PUSD effectively share its vision, attract new families, and foster a strong, informed school community.

Strengthen Your School Community with a Virtual Town Hall
Hosting a virtual town hall is an effective way for school leaders to engage with students, parents, and stakeholders, ensuring transparency and fostering community trust. To execute a successful event, it's essential to have reliable equipment, including a dependable computer, a professional camera with a tripod, and quality microphones for clear audio. Choosing the right platform, such as Zoom, which allows concurrent streaming on platforms like Facebook and YouTube, is also crucial. Promote the event through emails and social media, inviting questions in advance to encourage participation. Assemble a dedicated team to manage moderation, technology, and audience interactions during the event. By following these steps, schools can effectively communicate important information and strengthen their communities.